Untruth: Best-selling means high-quality.

Terms like “best-selling” and “most-watched” are used in place of “high-quality,” but it is simply a marketing trick intended to play into hype. While it is true that quality things tend to be watched or consumed at higher rates than things of poor quality, don’t put the cart before the horse. Many times (and, arguably, most of the time) the success of something is directly related to how well advertised and marketed it is. Just because a million people buy something horrible doesn’t mean it suddenly ceases to be horrible. It just means the advertisers did their job. Just think about how many movies/books/albums you’ve paid for only to find out it was a pile of junk.


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