advertising

  • Untruth: Best-selling means high-quality.

    Untruth: Best-selling means high-quality.

    Terms like “best-selling” and “most-watched” are used in place of “high-quality,” but it is simply a marketing trick intended to play into hype. While it is true that quality things tend to be watched or consumed at higher rates than things of poor quality, don’t put the cart before the horse. Many times (and, arguably,…