I’d never done serious video editing until I started working with Mediajuice Studios. Sure, I’ve tweaked a couple of things using iMovie and similar programs, but I hadn’t done real editing until it was required for the job. So, to learn the software and get into the video editor mindset, I began experimenting with Adobe Premiere Pro. I set a song to a video mostly on a whim, but it immediately became an obsession. I went from song to song, video to video, searching for things that worked together. A few of them (particularly this one) have gained a lot of attention, which has encouraged me to keep creating.